Podcast CPM Calculator
Turn downloads and CPM into a sponsorship quote with slot mix, ad length, and package totals.
Podcast CPM context
CPM pricing depends on how downloads are counted and how ads are inserted. Confirm the delivery definition before quoting.
Most CPM quotes use downloads, not listens. Reporting windows and IAB compliance vary by host.
Confirm IAB-compliant downloads.
Dynamic insertion can change measurement and make-goods; baked-in ads deliver long-tail value.
Clarify insertion type.
Mid-rolls and 60s spots typically command premiums; pre/post placements are lower.
Slot + length drive CPM.
Calculate impressions from budget or required budget from impression targets.
Facebook / Meta typical CPM range: $5 - $12
Impressions = (Budget / CPM) * 1,000
Get CPM sanity checks and budget optimization suggestions based on your inputs.
Helpful background on podcast CPM definitions and rate ranges:
Why this podcast CPM tool stands out
Slot-aware pricing
Pre/mid/post mix plus 30s/60s multipliers match real sponsorship quotes.
Package totals
See per-episode pricing and roll it up to a multi-episode package.
Delivery adjustments
Optional fill rate and listen-through assumptions keep estimates realistic.
Negotiation-ready summary
Copy a quote with assumptions for sponsors or internal review.
How it works
Enter downloads and CPM
Use per-episode downloads, CPM, and your slot mix.
Review pricing
We adjust for slots, length, and delivery assumptions.
Copy the quote
Share a summary with assumptions and totals.
FAQ
Quote your next podcast sponsorship
Get a CPM-based quote in seconds with slot-aware adjustments.
Start nowEstimates only. Delivery definitions vary (downloads vs listens, DAI vs baked-in, reporting windows). Confirm terms before quoting.