Print CPM Calculator
Estimate print ad cost from CPM and readers—or estimate readers from budget. Includes print basis cards, copy-ready summary, and optional AI insights—free, no signup.
Print CPM basis notes
CPM always means cost per 1,000, but print CPM depends on the basis: circulation, readership, or prospects reached.
Paid/controlled distribution counts. Use when only circulation data is available.
Basis: circulation
Estimated readers per copy from pass-along studies; document the multiplier used.
Basis: readership
Audience segment reached within the publication; clarify definition and time window.
Basis: prospects reached
Calculate impressions from budget or required budget from impression targets.
Facebook / Meta typical CPM range: $5 - $12
Impressions = (Budget / CPM) * 1,000
Get CPM sanity checks and budget optimization suggestions based on your inputs.
Plan print CPM scenarios with confidence
Two-way calculator
Convert readers ↔ cost for quick planning, quoting, or sanity checks.
Print basis guidance
Clarify circulation vs readership before you lock a plan.
Copy-ready summary
Share inputs, formulas, and results with stakeholders in one click.
Optional AI insights
Get a print planning summary with risks, assumptions, and next steps.
How it works
Pick a direction
Choose Readers → Cost or Budget → Readers.
Enter CPM and your known value
Provide CPM plus readers/circulation or budget to calculate the missing output.
Copy and iterate
Copy a summary and tweak CPM (or use a CPM range) to explore scenarios.
FAQ
Run a quick print media scenario
Estimate cost or readership in seconds, then copy a summary for your plan.
Use calculatorThis tool provides planning estimates only. Print CPM varies by basis, ad size, placement, and publication.