TV CPM Calculator
Estimate TV ad cost from CPM and impressions—or impressions from budget. Includes TV/CTV basis notes, copy-ready summary, and optional AI insights—free, no signup.
TV CPM basis notes
TV CPM is always cost per 1,000 impressions, but the basis differs between linear TV and CTV.
Impressions are typically estimated from ratings; clarify the measurement source.
Basis: estimated impressions
Counts based on ad server delivery; confirm the impression definition.
Basis: delivered impressions
CPM shifts by market, daypart, and audience segment—document the context.
Basis: plan assumptions
Calculate impressions from budget or required budget from impression targets.
Facebook / Meta typical CPM range: $5 - $12
Impressions = (Budget / CPM) * 1,000
Get CPM sanity checks and budget optimization suggestions based on your inputs.
Plan TV CPM scenarios with confidence
Two-way calculator
Convert impressions ↔ cost for fast planning, quoting, or sanity checks.
TV/CTV basis guidance
Keep linear TV estimates and CTV delivery consistent.
Copy-ready summary
Share inputs, formulas, and results with stakeholders in one click.
Optional AI insights
Get a TV planning summary with assumptions, risks, and next steps.
How it works
Pick a direction
Choose Impressions → Cost or Budget → Impressions.
Enter CPM and your known value
Provide CPM plus impressions or budget to calculate the missing output.
Copy and iterate
Copy a summary and tweak CPM (or use a CPM range) to explore scenarios.
FAQ
Run a quick TV CPM scenario
Estimate cost or impressions in seconds, then copy a summary for your plan.
Use calculatorThis tool provides planning estimates only. TV CPM varies by network, daypart, geography, and measurement basis.